Quick Chop - My NYC Cronut experience

Dominique Ansel Bakery - 189 Spring Street SOHO, NYC

I (Mirko) recently came back from holiday where I visited New York City. This is a quick chop that documents my Cronut experience.

Having heard about the Cronut early in 2013 and trying it back here in Adelaide (see reviews here and here), I could not resist being a full fledged tourist and getting sucked into the hype and craze that is Dominque Ansel and the Cronut!

Arriving at Dominique Ansel's SOHO Bakery at 6:30am (yes 6:30am) and waiting in line for three hours was definitely an experience - one that I probably would not do again (but hey I was a tourist!). I've said it to a few friends already, Dominique Ansel is the king of marketing the Cronut and it is amazing the number of people (I would estimate 200+ daily) that were waiting in line with NO guarantee that these items almost as rare as diamonds (I exaggerate) would be obtained.

Dominique is smart in the sense that he builds hype and longevity in the product by releasing one flavour per month with a maximum purchase of 2 per person per visit. December's flavour was the Chocolate Champagne. Ok, the Cronut....

The Cronut compared to those sold in Adelaide is more croissant than donut (from a pastry perspective). Was it delicious - Yes, was it worth the 3 hour wait - probably not, did I regret waiting this long - No...its all part of the experience and being swept up in what New York City has to offer. 

The original Cronut - Dominique Ansel
After a three hour wait in line, I perused the pastry cabinet to purchase more goodies to make this wait worthwhile. I purchased the Paris New York and DKA. The Paris New York is like a Snickers flavoured dessert on steroids and the DKA is like a croissant type muffin with a chewy caremelised base - both delicious for those with a sweet tooth.

Paris New York - Dominique Ansel Bakery
DKA - Dominique Ansel Bakery
Of the three pastries I would say the DKA was by far my favourite and I would DEFINITELY go back just for this buttery flakey goodness. If you are planning on visiting and don't want to get a Cronut you can bypass the Cronut line and enter the bakery directly.

When I return to New York I will definitely visit this bakery again. Apart from the Cronut, Dominique and his team create a number of different, delicious treats that are sure to satisfy everyone's sweet tooth.

 Dominique Ansel Bakery on Urbanspoon

4 comments:

  1. Hi Rob,
    My bad! DWA is another reference of mine...updated!

    ReplyDelete
  2. 3 hours??? 3 hours??? Nah, I wouldn't do it.

    ReplyDelete
  3. Hi anon - I know I know haha. Like I said I don't think I would do it again.

    ReplyDelete

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